Vehicle Valuation was not a tool or feature that our customers were asking us for – at least not directly. But through observing how they used our current products and observing their current workflow with their customers we crafted a new customer journey that we believed would solve the pricing problem for them better then their existing solution.
Our research was extensive! We even went so far as to hang out at car dealerships on the weekends to observe first-hand the entire customer journey and the dealer process.
Armed with this information we decided that speed would be a key factor in making a new pricing tool effective. By the time a potential customer comes into the dealership they have all but decided what new car they want to purchase and how much they think they should get for their trade in. And with their phones in their pockets they can very quickly get a quote from another dealer down the road – or 3 towns away.