Creating an engaging interface that combines old TV with online content but only having a traditional remote control with up, down, left, right and enter as the only input offered a tonne of challenges.
But we knew that if we could marry the two together in a seamless way we could make improve the viewers experience.
Content providers have lots and lots of web content that is rarely accessed. By surfacing relevant clips and past shows in the context with what the viewer wanted to watch brought in a whole other dimension.